Full Name
Vanessa Errecarte
Job Title
CEO, Marketing Simplified and Lecturer, UC Davis Graduate School of Management
Speaker Bio
Vanessa Errecarte is one of the top marketing consultants in Northern California with more than two decades of experience helping businesses reach their growth goals. As the CEO of Marketing Simplified, she has worked with businesses in the service, consulting, construction, real estate, hospitality and retail industries, and not-for-profit groups ranging from associations to academic divisions within universities. Her company was recognized as Davis Chamber of Commerce Business of the Year in 2020.
Errecarte teaches Strategic Branding, Digital Marketing, and Personal Branding at the University of California at Davis, Graduate School of Management. Her Personal Branding class is the only MBA-level class of its kind in the nation. In 2022, she was recognized as Teacher of the Year. She has taught more than 1,000 students techniques for using digital and content marketing to reach, inform, engage and convert customers. A few of her success stories include Dr. Lisa Hornick, an optometrist turned thought leader in Dry Eye Disease; Kevin Leung, a fitness hobbyist whose mission is to inspire other technical professionals to get in shape, and has appeared on the TV show "Survivor"; and Desiree Solano-Garcia, an embryologist who now owns a suite of businesses designed to help prospective parents realize their dreams.
Errecarte applies the same techniques to teach executives. She has helped hundreds of CEOs, managing and executive directors, and marketing professionals significantly increase their visibility by establishing a valuable, service-focused digital presence through her corporate training programs.
Errecarte is a frequent speaker on the topics of service-based personal branding, corporate branding, and digital marketing strategy and transformation. She’s been a keynote and guest speaker on both local and global platforms including the Social Media Strategies Summit, the Professional BusinessWomen of California conference, several Chambers of Commerce, the American Marketing Association and others.
Errecarte is passionate about giving back to her local community and serves on several boards. She was also chair of the City of Davis Social Services Commission, and president of her local Rotary club.
Errecarte holds an MBA (Beta Gamma Sigma) from the UC Davis Graduate School of Management and a Master’s Degree in Communication at the University of the Pacific. When she is not working, she enjoys running, weightlifting, and spending time with her husband and two young children who gave her another title for which she is forever grateful: mom.
Errecarte teaches Strategic Branding, Digital Marketing, and Personal Branding at the University of California at Davis, Graduate School of Management. Her Personal Branding class is the only MBA-level class of its kind in the nation. In 2022, she was recognized as Teacher of the Year. She has taught more than 1,000 students techniques for using digital and content marketing to reach, inform, engage and convert customers. A few of her success stories include Dr. Lisa Hornick, an optometrist turned thought leader in Dry Eye Disease; Kevin Leung, a fitness hobbyist whose mission is to inspire other technical professionals to get in shape, and has appeared on the TV show "Survivor"; and Desiree Solano-Garcia, an embryologist who now owns a suite of businesses designed to help prospective parents realize their dreams.
Errecarte applies the same techniques to teach executives. She has helped hundreds of CEOs, managing and executive directors, and marketing professionals significantly increase their visibility by establishing a valuable, service-focused digital presence through her corporate training programs.
Errecarte is a frequent speaker on the topics of service-based personal branding, corporate branding, and digital marketing strategy and transformation. She’s been a keynote and guest speaker on both local and global platforms including the Social Media Strategies Summit, the Professional BusinessWomen of California conference, several Chambers of Commerce, the American Marketing Association and others.
Errecarte is passionate about giving back to her local community and serves on several boards. She was also chair of the City of Davis Social Services Commission, and president of her local Rotary club.
Errecarte holds an MBA (Beta Gamma Sigma) from the UC Davis Graduate School of Management and a Master’s Degree in Communication at the University of the Pacific. When she is not working, she enjoys running, weightlifting, and spending time with her husband and two young children who gave her another title for which she is forever grateful: mom.
